human > humanity
Lately I've been thinking the term human centered design just doesn’t feel right. But there was a tiny explosion of inspiration in my head during the AIGA Design Conference last week when I heard this:
If you widen the lens to include all the stakeholders, what you really have is humanity centered design.
design is a verb : branding
If your brand’s guidelines don’t include tone, voice and vision, you’re missin’ out. No matter how it gets done, everything you put out there has gotta speak your language. A kick ass brand guide can make sure it does.
branding is a kind of cartography.
I’ve always loved maps, charts, diagrams. Maps like Tolkein's Middle-earth reflect the culture of the inhabitants just as much as the topography of the land, and Napoleon's Russian campaign by Minard presents multiple dimensions of data in a single image. And that's what a great brand needs to do.
be you.
One of my core beliefs is that it’s less important to be original as it is to be authentic. Together, of course, they create individuality… Together they become unique, together they shine. The recently released LA28 brand is definitely shining.